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Marketing ROI Workshop Program
- Consumer Marketers -
8:30AM to 12:00 noon
SESSION 1: Why ROMI is the
Marketing Imperative for the 2000s - get the language right for the rest
of the company
- Marketing ROI, your organization and your career
- A framework to understanding Marketing ROI
- The Marketing ROI Continuum and your organization
- The Marketing ROI Culture
- INTERACTIVE EXERCISE: The Marketing Mix
SESSION 2: Marketing Mix Modeling (MMM) - Using the 4-P's (Product, Price, Place and Promotion) to your advantage
- Introduction to MMM
- How MMM works to increase revenue
- Short term vs. long term ROI
- INTERACTIVE EXERCISE
SESSION 3: Choice analysis
– It’s all about getting to know your customers
- Conjoint analysis
- Discrete Choice Analysis (DCA)
- INTERACTIVE EXERCIZE
SESSION 4: 6 steps to get started
with Marketing ROI
- Understand you consumer
- Get your costs accounted for
- Track results
- Choose your analytical method
- Scrutinize your results but then act
- Look for areas of improvement
CLOSING
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Marketing ROI Workshop Program
- Business-to-Business Marketers -
1:30PM to
5:00PM
SESSION 1: Why ROMI is the
Marketing Imperative for the 2000s - get the language right for the rest
of the company
- Marketing ROI, your organization and your career
- A framework to understanding Marketing ROI
- The Marketing ROI Continuum and your organization
- The Marketing ROI Culture
- INTERACTIVE EXERCISE: The Marketing Mix
SESSION 2: Direct response
measurement - measure the right things, not just the easy things
- Lead generation and qualification
- Experimental design for marketers
- INTERACTIVE EXERCISE
SESSION 3: Marketing
Mix Modeling (MMM) - Using the 4-P's (Product, Price, Place and Promotion)
to your advantage
- Introduction to MMM
- How MMM works to increase revenue
- Short term vs. long term ROI and ROMI
- INTERACTIVE EXERCISE
SESSION 4: 6 steps to get started with Marketing ROI
- Understand you consumer
- Get your costs accounted for
- Track results
- Choose your analytical method
- Srutinize your results but then act
- Look for areas of improvement
CLOSING
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With more than 20 years of hands-on marketing experience, Guy R. Powell is recognized
domestically and internationally as an expert on the subject of competitive marketing,
marketing effectiveness and social networking. He has honed his presentation skills
in many conferences, workshops, and custom onsite training engagements for thousands
of marketers across the globe.
He presents in a lively, interactive style, sharing real-life examples and experiences
from almost every industry in the US and abroad. His recent book,Marketing Calculator: Measuring and managing your return on marketing investment is now available
. In 2003 he authored a widely popular marketing book Return on Marketing
Investment: Demand More from Your Marketing and Sales Investments.
Currently, he is working on his next book on competitive marketing strategy and
ROMI.
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Upcoming MarketingROI Workshops
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Call to schedule a custom workshop for you and your team!
Call now and talk with a MarketingROI expert!
404-816-4344!
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