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With more than 20 years of hands-on marketing experience, Guy R. Powell is recognized domestically and internationally as an expert on the subject of competitive marketing, marketing effectiveness and social networking. He has honed his presentation skills in many conferences, workshops, and custom onsite training engagements for thousands of marketers across the globe.
He presents in a lively, interactive style, sharing real-life examples and experiences from almost every industry in the US and abroad. In 2003 he authored a widely popular marketing book Return on Marketing Investment: Demand More from Your Marketing and Sales Investments. Currently, he is working on his next book on competitive marketing strategy and ROMI.
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