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Did You Know ?
Can you name three types of brand metrics?
- Brand Awareness - Unaided awareness measures the question of how
top-of-mind your brand is versus the competition in the category. Aided awareness
measures the recognition of your brand with the category.
- Brand Imagery - Measures the level of agreement with statements
such as, "The brand is growing more popular", "The brand is for people like me"
or "The brand is good value for the money".
- Purchase Intent - Likelihood to purchase.
To see other Did You Know archives
click here.
To learn more, feel free to contact us at 404.816.4344 or if you have other questions
you can email Susan.Howard @ MarketingROIWorkshop.com.
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