Custom Workshops

Do you want to develop marketing strategies and tactics based on sound marketing metrics and marketing effectiveness techniques?

Do you need to get your team to better understand the impact of a culture based on marketing metrics and ROI?

Custom ROMI workshops are one or two-day intensive sessions, which may be held at your location or off-site. Working with you we develop a program that meets your management objectives, your marketing challenges and your team’s background.

Excerpts from the workshop can also provide an excellent component in a marketing summit or kick-off meeting customized for your business.

Customizable Content

The content of an on-site workshop can be customized to provide:

• Greater detail in specific areas that are most relevant to your business
• Additional exercises based on your company's own data or real-life scenarios
• Better fit with your company's marketing mix

Custom workshops are focused, intensive and highly interactive. They are designed to involve you and your team, answer your questions and make the marketing ROI implementation process relevant to your organization. You will benefit from:

• Executive briefing prior to the workshop to give your senior team an understanding of the material so they can set priorities and expectations
• In-class exercises using your own data in electronic form
• Follow-up coaching to answer questions and respond to issues raised during the workshop.
• Confidential and private discussion