Marketing ROI Workshop

Prove to management the value of your marketing efforts and deliver improved MARKETING ROI

Utilize ROMI CONCEPTS to determine the Return On Marketing Investment from branding and awareness-building campaigns

Apply CUTTING EDGE ANALYTICS using the latest tools, techniques and technologies

Improved marketing ROI is critical to drive increased revenue, profit and market share. Getting the metrics right, getting the techniques right and getting the infrastructure right can lead to enhanced competitive advantage.

This instructor-led Marketing ROI (MROI) will equip you with industry-proven and practical marketing strategies to improve your marketing effectiveness. You will work through real life business examples to help you apply potential marketing ROI strategies to your business to improve your overall marketing success, gain a competitive edge in the marketplace and enhance your career.

The theoretical basis for this workshop builds on key concepts that apply to any marketing effectiveness strategy:

• The ROMI Framework™
• The ROMI Continuum™
• The ROMI Culture™

Come join us and we will show you the keys to improved marketing effectiveness